However, after World War II the United States in particular entered an era of unprecedented prosperity. The Marshall plan in Europe meant they too would join in although it would take longer. In addition chemicals were suddenly cheap, popular and naively considered safe to use. The vision of Leave it To Beaver’s Mother June Cleaver tending roses in her skirt, pearls and quaffed hair had arrived.
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The demand was for high centered Hybrid Teas on long stems and the rose industry complied. Fragrance began to lose importance as did disease resistance and vigor. Why worry about it when you could hop down to your local hardware store and buy DDT! Form was everything. What did happen is that many roses really meant for the cut flower/exhibition market were now being sold as Garden Roses which for the most part they were not.
But meanwhile in Europe.....
(stay tuned!)
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